Your Best-Performing Ad Might Be Lying to You

Dee Nott

Published on: 02/11/2026

Your best-performing ad might not be generating the results you think. Learn the difference between attributed return and causal return, why ad platforms can overstate performance, and how service businesses can test whether their marketing channels

attributed returncausal returnadvertising ROIad performancemarketing analyticspaid search advertisingbrand searchadvertising spendconversion trackingGoogle Business Profilelead generation

Your Website Traffic Is Shrinking. Your Business Doesn't Have To.

Dee Nott

Published on: 05/10/2026

Website traffic is changing as more Google searches end without a click. Learn why declining traffic does not always mean declining business, and what service businesses can do to stay visible and generate leads.

website trafficorganic searchzero-click searchesGoogle AI OverviewsSEOsearch visibilityGoogle Business Profilebranded searchmarketing analyticslead generation

Your Best Customer Never Clicked an Ad. Here's Why That's Actually Good News.

Dee Nott

Published on: 13/09/2026

Not every customer journey starts with a click. Learn why “Direct” traffic can hide word-of-mouth referrals, group conversations, reviews, and other influences, and what service businesses can do to build trust wherever customers find them.

direct trafficservice business marketingword of mouth marketingcustomer referralsreferral marketingwebsite trafficmarketing analyticscustomer journeylocal marketingcustomer trust