Your Best Customer Never Clicked an Ad. Here's Why That's Actually Good News.
Dee NottPublished on: 13/09/2026
Not every customer journey starts with a click. Learn why “Direct” traffic can hide word-of-mouth referrals, group conversations, reviews, and other influences, and what service businesses can do to build trust wherever customers find them.
direct trafficservice business marketingword of mouth marketingcustomer referralsreferral marketingwebsite trafficmarketing analyticscustomer journeylocal marketingcustomer trust